【The Lust (2020) AMZN Hindi Short Film】

The The Lust (2020) AMZN Hindi Short Filmegg that dethroned Kylie Jenner with a record breaking number of Instagram likes has a deal with Hulu now, and well, they've done something nice with it.

What was speculated to be a new co-partnered show dropping right after the Super Bowl, turned out to be a short animation promoting mental health awareness.

"Recently I've started to crack," reads a caption from the clip. "The pressure of social media is getting to me. If you're struggling too, talk to someone."

The animation points viewers to Mental Health America's website at the end of the clip, who also tweeted about the message.

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In case you missed it, the egg's creator was finally revealed on Sunday.

Chris Godfrey, who works at London-based advertising agency The&Partnership, was identified in a BuzzFeed article ahead of the Super Bowl. Mashable's reporting confirmed Godfrey as the person behind the account.

Another interview with the New York Timesrevealed that mental health will be "the first of several causes" which the egg will help promote.

Godfrey said the egg's popularity grew organically, adding that claims of its creators paying influencers to spread the word or people taking credit to boost its audience are untrue.

The account, which consists of posts showing an egg slowly cracking, teased on Friday that "all will be revealed" on Hulu after the Super Bowl.

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Hulu's Twitter account also teased the reveal of the egg on its Twitter account following the game.

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Additional reporting by Morgan Sung.

UPDATE: Feb. 4, 2019, 4:06 p.m. AEDT Added details from a New York Times interview.

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