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Netflix just announced a price increase that will affect every single plan on eroticism cowardice apathythe streaming service. According to the Associated Press, prices for all users will increase from 13 to 18 percent and take effect in the coming months.

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In previous price increases, Netflix maintained the baseline $8/month basic plan while charging more for standard and premium, which allow streaming on multiple devices.

As of this latest price increase, the $8 basic plan will be $9/month, the standard two-screen option $13/month, and the premium with four screens and Ultra HD will go up to $16/month. The new prices only affect plans using U.S. dollars and are already in effect for potential new subscribers.

Original image has been replaced. Credit: Mashable

According to AP, the price increase is a way for Netflix to offset its ambitious content production, which cost close to $8 billion in 2018. An extra dollar or two a month from the company's 58 million U.S. subscribers wouldn't hurt.

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Netflix did not address this, but issued the statement: “We change pricing from time to time as we continue investing in great entertainment and improving the overall Netflix experience."

The last major price shift for Netflix was in 2017, but perhaps the most fraught, as noted by AP, was the 2011 decision to unbundle streaming and DVDs and charge the same for each, separately. Many customers chose between DVDs and streaming, while over half a million quit the service entirely.

In 2019, a price increase is great news for Netflix's competition – and competition is abundant. Hulu still works with most TV networks for next-day releases of new episodes, and shows like The Handmaid's Taleput it on the map as a production house as well. There's HBO and Amazon Prime Video to contend with now, not to mention the looming disrupt of Disney+ later in the year.

Plenty of Netflix users and cord-cutters opt to pay for multiple streaming services instead of regular cable, but mounting subscription prices add up and can end up being the same. A dollar or two may not seem like much to the average Netflix user, but it might push others to cancel, to commit to Hulu, or even – gasp – to go back to cable.

And plenty of us might just not notice.

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