【China】

Dating app success used to rely on Chinanailing the perfect profile picture, but life is about to get a lot more complicated. Bumble will soon let their users upload 10-second videos to give potential matches a real-time peek into their everyday lives.

The format of BumbleVID, which is being rolled out in the next few weeks, should feel familiar to users of Snapchat and Instagram stories. Bumble's videos also disappear after 24 hours, but instead of just posting throwaway shots of your random adventures, you’ll now have to consider the impression each snippet could make on the potential love of your life. No pressure.

If you're looking for more to obsess about during this already fraught process, you're in luck: you'll be able to see who's viewed your videos. Bumble says it will eventually add more features to allow you to better express your personality. (Maybe we'll finally get to find out how the dogface filter affects your chances?)

There is obviously a real risk in posting live updates on your location, but the company promises it is focused on safety. You'll have the option to only show videos to your pre-approved matches, or you can make them public if you want maximum reach.

Bumble is pitching this as a way for you to present a more off the cuff portrait of the real you. But do you even want to do that? There's every chance this will just become another way to exhaust yourself in the endless quest to put your very best foot forward online.

(Editor: {typename type="name"/})