【Watch I Don't Love You Yet Online】

LONDON -- A tweet from an official British Gas Twitter account using the #RipDB hashtag has drummed up anger on Watch I Don't Love You Yet Onlinesocial media.

SEE ALSO: The 9 most cringeworthy brand fails of 2016

The tweet, which was sent out in the early hours of Tuesday morning -- a year to the day that David Bowie passed away -- has received criticism from people who saw it as an attempt to "hijack" a hashtag for the sake of marketing.

Mashable Trend Report Decode what’s viral, what’s next, and what it all means. Sign up for Mashable’s weekly Trend Report newsletter. By clicking Sign Me Up, you confirm you are 16+ and agree to our Terms of Use and Privacy Policy. Thanks for signing up!

Here's the original tweet:

Original image has been replaced. Credit: Mashable

The responses were not good.

This Tweet is currently unavailable. It might be loading or has been removed.

This Tweet is currently unavailable. It might be loading or has been removed.

This Tweet is currently unavailable. It might be loading or has been removed.

This Tweet is currently unavailable. It might be loading or has been removed.

This Tweet is currently unavailable. It might be loading or has been removed.

This Tweet is currently unavailable. It might be loading or has been removed.

This Tweet is currently unavailable. It might be loading or has been removed.

At the time of writing, the tweet is still live, and the British Gas Help account has been responding to people to apologise for any offence caused.

This Tweet is currently unavailable. It might be loading or has been removed.

This Tweet is currently unavailable. It might be loading or has been removed.

Mashablehas reached out to British Gas and we will update this article when we receive a response.

---

Featured Video For You

---

Guess who was next in line for David Bowie's role in 'Labyrinth'

---

Topics Social Media X/Twitter

(Editor: {typename type="name"/})